The Social Media Boom

Use of Online Communication Technologies for people over 18
Source: Australian Government Information Management (AGIMO)

''This is bigger than the dotcom boom. I have never seen anything like social media … There is a massive social shift going on here."

Williams, SMH

While social media can be used as a weapon to fight against the government, it can also be used in a peaceful way to drive traffic to our blog. The chat above shows that there is a significant increase in the use of online communication technologies among internet users (aged 18 years and over), Social networking sites in particular.

Its popularity had grown from 26% in 2008 to 36% in 2009. This indicates that people are increasingly using social media to absorb varies of information and communicate effectively with the world.

The report published by AGIMO also found that younger people were more likely to engage in social networking than those in older age groups. The average age of social networker and non-social networker were 35 and 53 respectively. In order to promote our web feature, our group will take advantage of this trend and use popular social networking sites to communicate with the target audience.