Sunday 28 August 2011

International scope, local audience

A screen capture of SBS' online asylum seeker campaign.
Source: SBS

SBS online has a focus on international news, but it also launches campaigns now and then.

The most recent example is their asylum seeker campaign. SBS aired the series Go Back to Where You Came From on SBS television, and developed a (great) simulation, Asylum: Exit Australia. Along with this, their internet page has resources for schools and more general educational information such as fact sheets and FAQs.

This style of page and the way that it sits within SBS' main site while being separate at the same time would similarly work with our feature because it is not only relevant to SBS' educated and older audience but also explores the issue in an in-depth, interactive way which warrants its own dedicated section.

References
SBS (2011) “Go Back To Where You Came From,” SBS, June 2011 <http://www.sbs.com.au/shows/goback/> [Accessed: 20th August 2011]

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