Friday, 9 September 2011
Thursday, 8 September 2011
What makes for good web design?
Social Media Marketing and Web 2.0
Web 2.0 and Interactivity
Flew defines interactivity as “the capacity to easily connect interactions across different networks” (Flew 2008, p.29). Our web feature will encourage users to interact, engage, learn and discuss the content on the site and also through links to our social media pages. Interaction channels will allow users to write opinions and foster debate, similar to this “comments” section below. This will seek to drive more users to our feature. In Flew’s context of the ‘new’ media he believes that interactivity “stands for a more powerful sense of user engagement with media texts, a more independent relation to sources of knowledge, individualised media use, and greater user choice” (Flew 2008, p.28.) This definition is very much applicable to us as we are essentially designing our web feature within this context that is the ‘new’ media with competition against other journalistic and feature based sites that have already covered the Tahrir Sqaure protests. In this “greater user choice” context, we must make our web feature unique and different, taking a new investigative stance on the story.
Comments section from a existing documentary feature website “Go Back To Where You Came From”
http://www.sbs.com.au/shows/goback/
References:
Flew, T, 2008, “New media an introduction,” 3rd ed., Oxford University Press, Australia.
http://media.sbs.com.au/sbscorporate/documents/240104_online.pdf
Tuesday, 6 September 2011
Who To Target?
Our target publication is the SBS. The Egyptian protests – a social media revolution – fits the mould of a type of story that SBS would cover. Whether a television documentary or online feature; the story is solid. However, for the purpose of this assignment, we propose an investigative web feature.
SBS’s digital media unit allowed for the expansion of SBS news programs and documentaries online, which currently comprises of more than 150 individual websites. In 1997, SBS Online had seven websites and each month recorded an average of 35,000 page impressions (SBS). In today’s 150 websites, there is a monthly average of about 6 million page impressions (SBS). This growth online has been particularly rapid within the past five years.
The SBS “documentary” section (hyperlink from SBS homepage)
http://www.sbs.com.au/documentary/
With all this in mind, our web feature will serve as an extension of the SBS network, specifically from the “documentary” section of SBS. Our focus on social media as a powerful democratic tool in the Egyptian context, will be another website adding to the list which currently stands at approx 150. Noting the rise of online participation, particularly within the last five years, our web feature targeted for SBS users will seek to enhance their knowledge on the Tahrir Square Protest and give the story a new meaning. This in-depth focus on the use of social media as means for communication amongst citizens to collectively overthrow a corrupt government will give users a new side of the story to consider.
Furthermore, SBS websites act as an extension from aired television programs by the station. Research indicates that a total of 94% of website users watch the corresponding SBS television program. Interestingly, only a small percentage of users (5%) speak languages other than English. Whilst the SBS network does cater for various audience ethnicities, specifically Italian, Mandarin, Dutch, Croatian, Syrian, Arabic, Vietnamese, Greek and Cantonese, our web feature will simply focus on the international language of English. SBS websites aim to “both initiate and reinforce viewer/listener attachment to particular SBS programs and to the SBS brand” (SBS). Recent data reveals that SBS television’s largest demographic is people over the age of 40 (49%), however it is interesting to reveal that 74% of the users of the SBS websites are in fact under 40 years old. Clearly younger audience members are engaging in the online world, as according to Flew (2008) they represent “digital natives”. However, one cannot simply omit the older audience members when creating a web feature, who’s to say that are not or will not become technologically savvy?
References
http://media.sbs.com.au/sbscorporate/documents/240104_online.pdf
Monday, 5 September 2011
Egyptian Online Timeline

Activists and bloggers begin to undertake early steps to change
April 6th2010 Youth Movement
Maximise use of blogs to counter state control of news
January 18th Asmaa Mahfouz produces this rally video
February 2Twitter produces 'Speak to tweet' technology.
Protesters more efficiently post statements through this new Twitter technology
http://twitter.com/#!/speak2tweet
January 25th Egypt’s Day of Rage
Protest culminates in massive turnout, Tahrir Square, central Cairo
January 27thInternet is shut down
January 27th: Facebook, Twitter and Blackberry Messenger services are disrupted.
July-August 2011: Ongoing broadcast of Mubarak trials streamed on almasryalyoum.comand other sites
Manuel Castell's 'The New Public Sphere: Global Civil Society, Communication Networks, and Global Governance
Castell's explains in this text, that
*Without an effective civil society capable of structuring and channelling citizen debates over diverse ideas and conflicting interests, the state drifts away from its subjects (Chapter 2, p 38)
*'Civil society’ is an organised expression of the views of this public sphere, and it is through the public sphere that diverse forms of civil society enact this public debate (Chapter 2, p37)
Friday, 2 September 2011
More Social Media Strategies...

Image: Karen Ng
Thursday, 1 September 2011
Social Media Strategy

Image: Karen Ng
Wednesday, 31 August 2011
The Social Media Boom

Source: Australian Government Information Management (AGIMO)
''This is bigger than the dotcom boom. I have never seen anything like social media … There is a massive social shift going on here."
While social media can be used as a weapon to fight against the government, it can also be used in a peaceful way to drive traffic to our blog. The chat above shows that there is a significant increase in the use of online communication technologies among internet users (aged 18 years and over), Social networking sites in particular.
Its popularity had grown from 26% in 2008 to 36% in 2009. This indicates that people are increasingly using social media to absorb varies of information and communicate effectively with the world.
The report published by AGIMO also found that younger people were more likely to engage in social networking than those in older age groups. The average age of social networker and non-social networker were 35 and 53 respectively. In order to promote our web feature, our group will take advantage of this trend and use popular social networking sites to communicate with the target audience.
Sunday, 28 August 2011
International scope, local audience
Source: SBS
SBS online has a focus on international news, but it also launches campaigns now and then.
The most recent example is their asylum seeker campaign. SBS aired the series Go Back to Where You Came From on SBS television, and developed a (great) simulation, Asylum: Exit Australia. Along with this, their internet page has resources for schools and more general educational information such as fact sheets and FAQs.
This style of page and the way that it sits within SBS' main site while being separate at the same time would similarly work with our feature because it is not only relevant to SBS' educated and older audience but also explores the issue in an in-depth, interactive way which warrants its own dedicated section.
References
SBS (2011) “Go Back To Where You Came From,” SBS, June 2011 <http://www.sbs.com.au/shows/goback/> [Accessed: 20th August 2011]
Saturday, 27 August 2011
Revolution 2.0? Are we getting ahead of ourselves?
Image: Bryant Arnold (Cartoon a day.com)
While some commentators like Phillip Howard deliver glowing reviews of social media's power as an effective revolutionary tool, Evgeny Morozov in this article tries to put things into perspective.
- What is the dynamic and interdependent relationship between social media and on the ground revolution?
- Is the Internet really a new public sphere? Work by John Downey (2007) on 'radical democracy' argues that through its openness, connectedness and global nature, social media provides a newer and more effective platform for facilitating democracy. I will be interviewing Peter Chen who teaches media politics at the University of Sydney about this issue.
- To what degree can regulation and governmental control ultimately usurp citizenry power through their access to vital infrastructure that keeps the web running? I'm particularly referring to the US' 'master switch' idea and when Mubarak 'disconnected' the Internet for a few days during the revolution.
Image: Arbor Networks (SMH)
Because the revolutions happened in Egypt months ago the 'newness' of feature will come from an in-depth exploration of social media, its use and its place within the democratic framework of governments and its people.
To keep the feature fresh with new news angles, we can also explore how to chart Egypt’s movement from political uprisings to actually forming a democratic government. I will be interviewing Samina Yasmeen from the Centre of Muslim States and Societies at the University of Western Australia for her perspective on this issue.
References
Bryson, Gary (2011) “Islam and the Arab Spring,” ABC Encounter, 12 June 2011 <http://www.abc.net.au/rn/encounter/stories/2011/3238008.htm> [Accessed: 20th August 2011]
Downey, John (2007) "Participant and/or deliberation? The Internet as a tool for achieving radical democratic aims", in Dahlberg and Siapera (eds) Radical Democracy and the Internet: Interrogating Theory and Practice, Palgrave Macmillan: Houndmils.
Howard, Phillip (2010) The Digital Origins of Dictatorship and Democracy, Oxford University Press, Oxford.
Howard, Phillip (2011) “Digital media and the Arab spring,” Reuters, 16 February 2011. <http://blogs.reuters.com/great-debate/2011/02/16/digital-media-and-the-arab-spring/> [Accessed: 20th August 2011]
Morozov, Evgeny (2011) The Net Delusion: The Dark Side of Internet Freedom, Penguin Books, New York.
Morozov, Evgeny (2011) “How much did social media contribute to revolution in the Middle East?” Book Forum, Apr/May 2011 <http://www.bookforum.com/inprint/018_01/7222> [Accessed: 19th August 2011]
Friday, 26 August 2011
Why social media and why now?

This CNN interactive shows the proliferation of the Internet, Facebook and phone use in Egypt and surrounding countries. The stats are two years old so one would imagine these figures have only risen.
Two thirds of Egypt's population is below the age of 30.
This combination of a rising literacy, increased proliferation of the Internet, and a mostly young population within the context of a corrupt government and stale leadership by president Mubarak, in short, meant that the internet-savvy youth (or what Flew (2008: 1) terms 'digital natives') could see a problem and this time they proposed a new solution-- a digital revolution.
My first post noted some of the key benefits of social media (SM), and to draw on media theorists, here are a few more key points:
- Protesters can become both producers and consumers, and hence, take control of communication platforms and disseminate their messages to a wide audience (not just Egypt's two state-controlled TV stations) (DiMaggio et al. 2001: 307)
- SM is easy to use and start-up, with a simple design so there are limited barriers to engagement (Nielson 2000). It should be noted that there remains a significant digital divide that should also be addressed in our feature.
- You can act cheaply and quickly, with high media visibility due to the removal of physical restraints (Miller 2004: 208-13).
- virtual interactions supplement rather than substitute 'real' activities
- more scope for virtual interaction often leads to greater stimulus for more face-to-face interaction.
References
Cranny-Francis, Anne (2005) Multimedia: Texts and Contexts, Sage: London.
DiMaggio, Paul et al. (2001) 'Social Implications of the Internet,' Annual Review of Sociology, 27: 307-36.
Flew, Terry (2008) New Media: an Introduction (3rd ed), Oxford University Press: South Melbourne.
Miller, Paul (2004) 'The Rise of Network Campaigning,' in H. McCarthy, et al. (eds), Network Logic: Who Governs in an Interconnected World? DEMOS: London, pp. 207-17.
Nielson, Jakob (2000) Designing Web Usability, New Riders: Indianapolis.
Woolgar, Steve (2002), 'Five Rules of Virtuality', in S. Woolgar (ed.), Virtual Society? Technology, Cyberbole, Reality. Oxford University Press: Oxford, pp. 1-22.
Wednesday, 24 August 2011
Faces of the revolution (warning: graphic image)

Source: Arabist
This photo of this man, Khaled Said-- beaten to death at the hands of the Egyptian police for allegedly being in possession of a video showing police selling illegal drugs-- went viral online.
It lead to this Facebook page, We Are All Khaled Said, whose original page in Arabic has over 1,600,000 'likes' and is still updated hourly (there are almost 150,000 'likes' on its English page).
This Facebook page led to the coordination of this flash mob, a peaceful protest led by hundreds of Egyptians who were given these simple instructions on Facebook:
Stand 5 feet apart, so as not to break Egyptian laws against public demonstration; be absolutely silent; no signs; wear black, as determined in an online vote; stand on the banks of the river or sea for one hour only, then walk away.Cue video to 0:52:
This YouTube vlog by this woman, Asmaa Mahfouz, was shared with her friends on Facebook on January 18th.
These Egyptians led in a significant way to this:
Image: Peter Macdiarmid/Getty Images
And then this:
Image: Marco Longari/AFP
These are the people that sparked the 18-day revolution that toppled a government who had been in power for as long as some of them had been alive. These are the people who used social media as a tool to spread their message and voice their dissatisfaction. They didn't do it with guns and clubs, they did it with words, images and videos.
There are a large number of other contributing elements which helped in the uprising. For example:
- Facebook page, April 6 Youth movement
- The Facebook 'event' for January 25 called "The Day of the Revolution Against Torture, Poverty, Corruption and Unemployment"
- The #jan25 Twitter hashtag spearheaded by activist Wael Ghonim
Doing an online feature on the use of social media in the Egyptian revolution is complementary because we can link directly to web pages, embed videos, photos, and so on. In our feature we could document the revolution in a similar format to this one by Al Jazeera, but through images, videos and interactives. This is not only visually engaging for the audience but also makes full use of the online medium.
References
Adams, Richard, et al (2011) “Egypt protests – Wednesday 2 February Live Blog,” The Guardian, 2 February 2011. <http://www.guardian.co.uk/news/blog/2011/feb/02/egypt-protests-live-updates> [Accessed: 20th August 2011]
Al Jazeera (2011) "Timeline: Egypt's revolution," Al Jazeera, 14 February 2011. <http://english.aljazeera.net/news/middleeast/2011/01/201112515334871490.html> [Accessed: 19th August 2011]
Beaumont, Peter (2011) “Can social networking overthrow a government?” Sydney Morning Herald (online), 25 February 2011 <http://www.smh.com.au/technology/technology-news/can-social-networking-overthrow-a-government-20110225-1b7u6.html#ixzz1XAC1qcA8> [Accessed: 19th August 2011]
Sutter, John (2011) “The faces of Egypt’s ‘revolution 2.0’,” CNN, 21 February 2011.
<http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html> [Accessed: 20th August 2011]
Monday, 22 August 2011
Carrying a club in our pockets around the world

We've never created a club that's half a billion people strong and growing faster than ever, a club with room in it for literally any point of view. And we've certainly never carried that club in our pockets, around the world.Taylor (CNN 2011)
In the above quote, Chris Taylor (a Mashable reporter) offers an interesting metaphor to describe the virtual power of Facebook, and more broadly, social media in the Egyptian revolution earlier this year. This club (be it a symbol of violence as a weapon of war or a casual reference to a community group) possesses powerful qualities that can be derived from Taylor's sentiments:
- it's popular and rapidly expanding
- it has a global reach
- it's non-discriminatory
- and it's incredibly portable.
Where did you get your news/information on the events during the civil movements?
This graph shows that Egyptians relied predominantly on social media sources for their news during the revolution.
The events that led to the downfall of President Hosni Mubarak's 30 year-long dictatorship tell an interesting tale-- war, power, corruption. They also tell an important story about the power of social media and its connection with democracy.
In our feature, we hope to chart through the murky waters of the Egyptian revolution that took place in January and February this year and examine not only how social media was used as a primary tool for driving protests, but also to what extent social media can be a crucial tool for democracy.
Here's a clip from CNN to get started. It covers a range of social media usage during the Egyptian uprising:
References
Salem, Fadi, et al (2011) “Arab Social Media Report Issue 2”, Dubai School of Governance, June 2011 <http://www.dsg.ae/NEWSANDEVENTS/UpcomingEvents/ASMROverview2.aspx> [Accessed:18th August 2011]
Taylor, Chris (2011) “Why not call it a Facebook revolution?” CNN, 24 February 2011 <http://articles.cnn.com/2011-02-24/tech/facebook.revolution_1_facebook-wael-ghonim-social-media?_s=PM:TECH> [Accessed: 19th August 2011]